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Research papers

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
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Citation

Schwentner, G. (1980a, June 15). Value for money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/value-for-money


Research papers

Planning advertising strategy

Here we are reminded again that technical expertise in conducting research is not the criterion by which its usefulness is judged. Research alone may not indicate the correct action and it is not just interpretation which must be added, or even a...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Daniel Yankelovich
June 15, 1980
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Citation

Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planning-advertising-strategy


Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979
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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines


Research papers

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development
Author: Donald Knight
October 1, 1979
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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-product-testing-predict-initial-and-subsequent-consumer-acceptance-


Research papers

Are consumers able to understand concepts in the early stages of development?

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?;Part 2: Cost efficient methods.

Catalogue: Seminar 1979: New Product Development
Author: Michael Laric
October 1, 1979
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Citation

Laric, M. (1979a, October 01). Are consumers able to understand concepts in the early stages of development?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-consumers-able-to-understand-concepts-in-the-early-stages-of-development-


Research reports

Qualitative research into yoghurt products

Four yoghurt based products have been identifiedas high priority projects for the dessertsdevelopment programme and consumer research wasrequired to help evaluate the overall potentialof the yoghurt dessert area, and the potential of each of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into yoghurt products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-yoghurt-products


Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-into-pino-silvestre


Research reports

Peanuts diagnostic research

This research was undertaken to investigate:1. Attitudes to Peanuts in general, coveringusage occasions, motivations for usage,perceived nutritional value, etc.;2. Attitudes to Sun Pat compared to KP,Jungle Fresh, Big D, etc; 3. Responses to existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Peanuts diagnostic research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/peanuts-diagnostic-research


Research reports

Qualitative research into instant soup development

The research was required to assess the relevance ofthese concepts to the consumer and to exploreother potential routes for development or productimprovement. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into instant soup development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-soup-development